@CMW_FEST: NEW #CMW DATES ANNOUNCED: May 6 to 10, 2014! Get ready for a sunny CMW in 2014! http://t.co/hyGiHbSBTk #CMF @2013DMS
Why the change?
1. Radio. The ratings period in March has always been a challenge for CMW. Programmers are becoming more reluctant to travel fearing their stations will explode with them not being there.
2. Social. What used to be a 3 day conference geared exclusively to radio has changed to 1.5 days with more panels aimed at the interactive audience.
3. Weather. Try selling Canada to a foreign country and say “March isn’t that cold” with a straight face.
4. SXSW. Austin Texas hosts the largest new music festival in North America each March. Tough asking the industry to attend 2 weeks of conferences in the same month in 2 different countries.